Ad planner · ROAS / ROI / CPM

One dashboard for the ad metrics marketers recalculate every day.

Enter spend, revenue, impressions, clicks, and conversions. Get ROAS, ROI, CPM, CPC, CPA, CTR, conversion rate, and break-even guidance instantly.

Campaign numbers

Currency

Ad spend

Revenue attributed

Gross margin % optional

Impressions

Clicks

Conversions

Attribution models differ by platform. Use this as a planning and reporting helper, not as a guarantee of campaign performance.

ROAS-

ROI-

Profit after margin-

CPM-

CPC-

CPA-

CTR-

Conversion rate-

Revenue per click-

Target ROAS